What is Bay Life?

At Bay Life Apparel, we’re more than just a brand—we’re a way of life. Born on the Eastern Shore, forged by bay water, and fueled by the relentless spirit of those who live for the water, we represent the backbone of the coastal lifestyle: fishing, hunting, hard work, family, faith, and giving back to the community.

What started in a living room on Kent Island, Maryland, armed with nothing but a heat press and a dream, has exploded into something much bigger. By 2019, the Shore embraced Bay Life, and we knew we had built something special. The challenges of the pandemic, supply chain struggles, and the grind of building a brand from the ground up only made us stronger. Through it all, one thing never wavered—the support of our community. That support fueled our journey from humble beginnings to opening our 6,000-square-foot Brand House in Ocean City, MD—the beating heart of the coast.

But no matter how large we grow, we will never forget our roots.

BUILT FOR THE LOCALS

Every bay has its own culture, traditions, and way of life. Whether it’s the generations of watermen who rise before dawn, the anglers chasing the next big catch, or the local restaurants serving up fresh seafood straight from the docks, each coastal community takes pride in what makes their waters special. From the tight-knit fishing villages to the bustling marina towns, the locals fuel the coastal lifestyle—always have, always will.

At Bay Life, we honor that pride and respect the hardworking watermen, anglers, and coastal communities who keep this way of life alive. We know that living the bay life isn’t just about being near the water—it’s about respecting the water, working the water, and never taking it for granted. It’s about the long days, the salt-stained hands, and the stories told over cold beers at the dock. It’s a lifestyle earned, not given.

MORE THAN A BRAND – A COMMUNITY

From the Chesapeake to the Carolinas, from the Gulf Coast to the Pacific Bays, and everywhere in between, Bay Life Apparel represents a brotherhood and sisterhood of people who share a deep connection to the water. Whether you’re pulling crab pots, casting lines, or just enjoying the coastal life, we make gear that’s built for those who live it every day.

We stand by our roots, our people, and our waters. That’s why giving back to the community is part of who we are. We support local conservation efforts, small businesses, and coastal communities, ensuring that the lifestyle we love is preserved for future generations.

WEAR THE BAY. LIVE THE LIFE.

We work hard, play harder, and respect the water and the people who call it home. Our gear isn’t just about looking good—it’s built for those who put in the work and earn every sunset.

From bay to shining bay, we stand with those who bleed the bay, live for the outdoors, and never back down from a challenge.

This is more than a brand. This is Bay Life.

- Tyler Hawkins, Owner & Founder