Confident. Coastal. Completely unstoppable.

This collection is for the women who run the show — on the water, in the wild, or wherever the hell they want. You know who you are: strong enough to handle the storm and bold enough to turn heads doing it.

Every piece in the Ladies line is built for power and performance, but never at the cost of style. From sleek, sun-shielding fishing shirts to effortless coastal staples, it’s all designed to fit like a dream and wear like armor. Because being tough and looking good doing it? That’s just part of the Bay Life.

Soft when you want to be. Savage when you need to be.
Live wild. Dress fierce. Own the Bay.